Define your market relevance with Appreciation Certified™

Appreciation Certified benchmarks customer experience and loyalty using a rigorous, scientific approach you can trust.

How Appreciation Certified™ works

We define the head and heart drivers of the ultimate customer experience process.

Why become Appreciation Certified™?

You’ve worked hard to build a great reputation, how do you prove it?

The market wants to know who it can trust. Becoming Appreciation Certified™ is your guarantee of service excellence, determined by those the market trusts the most – your paying customers.


Appreciation CertifiedTM is for small business

Measure and optimise customer experience to boost customer loyalty for sustainable growth.

Appreciation CertifiedTM is for big business

Dominate the market by being known for your service excellence. Maximise the value of your existing customers through referrals and repeat business.

Appreciation CertifiedTM is for Multi-site, Dealerships & Franchised businesses

Use Appreciation Certified™ to ensure consistency and accountability across your business. Identify areas that hold you back and discover who your customer service champions are.

Appreciation CertifiedTM for Mergers & Acquisitions

Appreciation Certified™ adds depth to your Due Diligence. Benchmark the true value of the customer base and intentions of the marketplace.

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“APT lives and breathes best practice in customer service and Saguity are our partners in the process. Recommending them is easy. If you want to truly understand your customers’ experience, Saguity gives you a picture of where you are, where you need to be and how to get there.”

John Barnett, Executive General Manager Operations, APT Group

“Highly recommend Darrell and his dedicated team at Saguity. Over the last two years they have helped us to truly understand how end customers feel about our brand as well as the level of service our dealers provide. Customer service is king in this day and age and Saguity have a unique way to quantify how successful or otherwise we and our dealers are at providing service to our customers.”

Ray Briffa, Assistant General Manager Power Equipment & Marine, Honda Australia

“Working with Darrell and his team at Saguity has provided our Alexander Symonds team with a common language and agreed processes that we use as we strive to achieve a 10/10 client experience. It has reinforced our focus in our strategic plan and has brought our people together to be on the same page around the client experience.”

Glenn Hordacre, Managing Director, Alexander Symonds

“Over the last four years, as we’ve been on our corporate culture improvement journey, our sales growth has been exceptional. Being able to measure the results via Saguity’s survey and reporting processes, we have the tangible evidence to show what we are doing is working. If you are looking to understand your clients, to get beyond the mundane and find out what matters to them, call Saguity.”

Dan Lovell, Managing Director, Karndean Design Flooring


Saguity CEO Darrell Hardidge is constantly sharing proven new strategies with leaders who wish to stay ahead of the game. Click below to download Darrell’s white papers The Power of 10/10 or Five Business Benefits of the Client Appreciation Index. Build your knowledge on the connection between a great customer experience and loyalty and challenge the beliefs of your company and its culture.


Discover the strategies top companies are using to produce dedicated customers and dominate their markets.

The Client Revolution
The 10 Commandments of Client Appreciation

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