Appreciation Certified™


Customer satisfaction is a very outdated and inaccurate standard. To start with, measuring the status quo of customer service is based on an average. You cannot stand out if the measurement is defining merely “what’s common”. Every business will assure you their service is great and that they will deliver to your satisfaction, however experience will ultimately say something completely different. Appreciation Certified is your opportunity to define your point of difference and stand out from the crowd.

Saguity has surveyed over half a million consumers across multiple industries, we know what people appreciate about service excellence and why it matters so much. Most surveys are flawed by focusing on satisfaction and measuring against what’s expected. When you understand the difference of client appreciation and the power of it, you will never measure with satisfaction again.

Appreciation Certified will guide you with precision around how to design and deliver the ultimate Customer Experience process. Your challenge today is how to define your market relevance and stay ahead of the curve. If you’re not remarkable you’re invisible and following the trend instead of creating it.

Appreciation Certified is the ultimate measurement that defines the culture of your organisation. As a KPI it encompasses all the moving parts of your business and links them together to create an overall market assessment of your team’s performance. We call it “the sum of all experiences”

Being certified in Client Appreciation sets the bar very high for others to follow. It’s a powerful statement to your market that you can be trusted to deliver on your promise and will stand by your integrity. Appreciation Certified creates a powerful edge when positioning your business as one that backs up what it promises with independent and valid assessment.