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The Australian – Appreciation key to winning customers

Customer satisfaction is an outdated measurement of effectiveness, yet businesses continue to focus on it. According to National Australia Banks’s 2017 white paper Moments That Matter, 34 per cent of small to medium business owners rated customer satisfaction as their No 1 priority. If customer satisfaction is the best measurement of excellence, why do so many businesses [...]

By |2019-01-31T16:06:36+00:00January 31st, 2019|articles|0 Comments
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